ORIENTATIONS CONFERENCE
(CASE STUDY)
June 2023
Visual System Design
Visual System Design
A hypothetical 2-day conference that affirms the place of queer studies and communities in higher education.
Initial research, including brainstorms and moodboards, that helped me to pull out visual themes to bring into the next phases of the project.
The naming process was extremely helpful in solidifying the conceptual backing for the conference. I settled on the name “Orientations,” which brought with it three main interpretations: one, of sexual orientations; two, of school orientations; and three, of an object’s physical alignment.
I was drawn to the value of fluidity that I had identified early on, specifically how I could convey it spatially and visually. I experimented with some variable typefaces and 3D elements in order to explore this, and ended up resonating most with creating a logo that implied a 3D presence itself.
I pushed this idea further through my early poster and website iterations, experimenting with multiple axes of rotation for the logo mark, as well as different approaches to color. Seeing that this dynamic logo naturally lent itself to motion of some sort, I began exploring how I could bring it to life through animation.
I created an animated GIF of the logo, frame-by-frame, in order to achieve a tactile and friendly look. With a more concrete visual identity coming together, I began to create video pieces and other key deliverables.
(turn on sound for the teaser and bumper videos, if you’d like!)
