NAOMI PLEASURE-PARK


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01 THE LANGUAGE OF DESIGN INTERNSHIPS

Information Design
Visualizing a young designer’s job landscape


02 ORIENTATIONS CONFERENCE

Visual Identity
Brand system for 2-day education conference


03 GAUDI SYMBOL SET

Icon Design
Icons for Antoni Gaudí’s architectural works


04 FREEDOM DIVING ANIMATION

Motion Design
Animated short set to a clip from NPR’s Invisibilia


05 LOMA DISPLAY

Type Design
Modern typeface inspired by a vintage record label


06 ADDITIONAL WORKS

02 ORIENTATIONS CONFERENCE





A hypothetical 2-day conference that affirms the place of queer studies and communities in higher education. June 2023
Visual Identity Design











CORE VALUES AND TRAITS


Early brainstorms and moodboards that helped me pull out visual themes to bring into the next phases of the project.








NAMING AND LOGO DRAFTING


Going through the naming process was extremely helpful in establishing the conceptual backing for this project. After some brainstorming, I settled on the name “Orientations,” which brought with it three main interpretations:

one, of sexual orientations; 
two, of school orientations; 
and three, of an object’s physical alignment.







   

    

EXPLORING FLUIDITY



I was drawn to the value of fluidity that I had identified early on, specifically how I could convey it spatially and visually. I experimented with some variable typefaces and layered elements in order to explore this, and ended up resonating most with creating a logo that implied a 3D presence itself.








FINAL PRODUCT