Visual Identity Design
Early brainstorms and moodboards helped to pull out visual themes for the next phases of the project.
After some brainstorming, I settled on the name “Orientations,” which brought with it three primary associations:
one, of sexual orientations;
two, of school orientation days;
and three, of an object’s physical alignment.
I experimented with variable typefaces and layered elements in order to explore visual fluidity, and ended up gravitating toward a system built around a 3-dimensional logo.