NAOMI PLEASURE-PARK
Visual Identity Design
Early brainstorms and moodboards that helped me pull out visual themes to bring into the next phases of the project.
Going through the naming process was extremely helpful in establishing the conceptual backing for this project. After some brainstorming, I settled on the name “Orientations,” which brought with it three main interpretations:
one, of sexual orientations;
two, of school orientations;
and three, of an object’s physical alignment.
I was drawn to the value of fluidity that I had identified early on, specifically how I could convey it spatially and visually. I experimented with some variable typefaces and layered elements in order to explore this, and ended up resonating most with creating a logo that implied a 3D presence itself.