NAOMI PLEASURE-PARK
05 LOMA DISPLAY
Bringing a vintage R&B label logo into the present through type.
June 2022
Type Design
Collaborators: Caroline Laird, Hannah Hoftiezer, Hope Terpilowski
IN THE POCKET
Our inspiration for this project was the logo for Loma Records, a label from the mid-60s that signed acts like The Olympics, J.J. Jackson, and Ike & Tina Turner. Loma Display evokes these roots while eagerly adapting to modern-day contexts.
RIVER DEEP
The typeface design process is never without its hard decisions. After many iterations, critiques, and microscopic adjustments, we arrived at a final product that we were all so proud to display!